With locations at about 20 northeastern college campuses in the United States, Insomniac Cookies is a business with a simple mission: it sells cookies. At all hours of the day. Yes, like any quality college food place, Insomniac is open until about 3 a.m., and it delivers late into the night. Unlike the typical college place, though, Insomniac doesn’t seem to be doing this in order to appeal to the drunk kids with big appetites; instead, it’s apparently out to appeal to the drunk kids with a sweet tooth.
On the menu are all the basic types of cookies; peanut butter cookies, chocolate chip, snickerdoodles and sugar cookies. All of these are pretty universally standard. There is a smaller menu of premium cookies, though, which are twice the price and twice the size, and they’re a little more creative. Most of these are topped with a combination of a few delicious ingredients like marshmallow, chocolate chunks, caramel and peanut butter.
- Snickerdoodle: A simple delight, this one has the cinnamon sugar heavy and a lot of crunch on the edges, soft on the inside.
- Smores: This cookie has milk chocolate with bits of graham cracker and marshmallow. The whole thing is just so delightfully gooey.
- Peanut butter cup: This cookie has cut up pieces of peanut butter. Look out for how strong it is! Heavy on the peanut butter, you’ll want some milk or something to drink.
- Chocolate chunk: Heavy on the chocolate pieces, this one is rich, deep chocolate on top of cocoa. Strong! But wonderful.
All told, I get that a place like this is really just out to make a quick buck. It’s not about the artistry of the food, and it’s not about creativity. That said, it’s absolutely unremarkable as a result.
Flavors to try: The s’mores premium cookie is outstanding. Really, any of the premium varieties are worth a try.